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Is Image Becoming More Important Than Reality?

May 4, 2012

As someone who has spent a large portion of my career in the field of public relations and marketing, I have seen time and time again, the value of living your brand. We make assumptions about people within the first few seconds of meeting them…and if you are trying to make an impression on someone else, you MUST consider your own brand.

As an owner of a Life and Leadership firm, Potential Unlimited, I know that it is important how I reflect my own brand. For me, I want my personal and professional brands to reflect my values. I believe a brand is about authentically representing who you are, not about creating some mask to look perfect for the world to see.

Here is an article I’d like to share with you.

 Is Image Becoming More Important Than Reality?

By Ernest Hohmeyer, Adirondak Daily News

We used to think that image is only important for movie stars and politicians. What does image have to do with the rest of us?

Everything – and it applies to anyone who uses social media from Facebook to a blog. How you present yourself may impact your ability to get a job or a visitor’s impression of our community.

What you say today, may come back to influence what people think long after you said it.

Quick to the Draw

As we grapple with all the information we receive on a daily basis we may be forming quicker perceptions of people, places and product.

To get anything done it seems, we rifle through information so we can make a decision. In many cases we gloss over content and attempt to come to an impression of what it means, as quickly as we can.

We need to because we want to move on to the next piece of information. This information can be business or personal but we are getting a lot of it and if we push a button we can get so much more and the cycle continues.

As ability to get information becomes faster it seems to be spilling over to other things in our lives. Is it just me, or do we not have the patience like we use too? It seems that we become annoyed more quickly when the store clerk can’t code the watermelon or the waiter does not greet you as soon as your hand reaches to open the door.

With our affinity to spend more of our day “communicating” behind the cyber bunker, are we becoming too prone to list our complaints to our “friends” and not the store owner or community official?

Certainly the rage of the day – all of these review sites – seems to be proliferating. And folks are no longer waiting to come back home to tell folks about their experience – they are doing it almost in real-time.

What May all of this Mean? (Read More)

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